The world’s CUP

China UnionPay (CUP), more commonly now referred to as just UnionPay, is the third most accepted card globally behind only Visa and MasterCard.   The card’s international adoption has been good for Australian and New Zealand businesses too, as has the continued increase in Chinese visitor numbers.  A Chinese visitor is 20 times more likely to enter a shop displaying the UnionPay logo and Chinese visitors spend $4.8 billion in Australia alone each year. 

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5% of China’s population follow Queenstown’s wedding of the century

Yao Chen is a Chinese actress (China’s equivalent to Angelina Jolie according to The Telegraph) and as far as Forbes Magazine are concerned, the 82nd most powerful woman in the world.  Yao was in Davos last month at the World Economic Forum in her capacity as UNHCR Ambassador in China, however, it was her work as an Ambassador for Tourism NZ that helped put Queenstown front and centre for Chinese brides to be.

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Smarter than the average bear

In digital advertising terms, the value of a key opinion leader (KOL) being supportive of your product or brand in China cannot be overestimated.  The online advertising techniques that are more familiar to ANZ based marketers don’t work nearly as well in China and as such a KOL with high levels of trust and reach, can make all the difference.

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The People’s Republic of China

China is looking to its digital economy to continue the impressive growth seen in 2015 and more specifically, international or cross border ecommerce.  There are now more than 200,000 Chinese organisations operating international ecommerce businesses through 5,000 online shopping platforms, a trade which is expected to contribute over US$1 trillion per annum to the economy by the end of next year.

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Chinese mums want to buy safe products above all else

The opportunities for ANZ businesses in China are vast. Driven by two distinct channels, direct sales into China and ‘grey sales’ to Mandarin speaking domestically domiciled residents who are buying products locally and reselling them in China through online shopping sites like Alibaba and Taobao.

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500,000 Australian’s use Sina Weibo to network with other Mandarin speakers

Marketing to an ethnically diverse audience has always posed challenges to local organisations, but channels like Weibo bring a new dynamic, that allow ANZ businesses to target local consumers but also to create wider reaching influence.  

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