China is Australia’s biggest trading partner, but how much do you know about doing business in China? Are Australian businesses missing opportunities in China or wasting the chance to market to Chinese speakers living in Australia through Weibo and WeChat?
Currently, according to PwC, only 9% of Australian businesses are trading in Asia even though Chinese trade with Australia has grown on average 17% per year over the past decade and exports to China are worth $98 billion each year. Australian businesses are looking for growth, but are we ignoring the world’s fastest growing economy?
Chinese nationals and Australian’s of Chinese descent are buying goods locally and selling them in China through online malls like Alibaba, Tmall, Taobao and JD. Blackmores’ alone estimates that this accounted for $70 million of its sales last financial year, but what does it mean for your business?
There are over 500,000 Australian domiciled Mandarin speakers with active Weibo accounts and businesses like BMW Mini are creating Mandarin language Weibo sites to target this local market – is that something that could drive sales for you?
With offices across Asia and four in China alone, Isentia is ideally placed to help you navigate China’s Digital Economy.
Click here to join us for morning tea to hear what’s driving the boom in digital conversation and ecommerce in China, what are the latest trends and opportunities for Australian businesses and hear from guest speakers who are already taking advantage of these insights to drive growth.